The Vancouver Sun and The Province produce three magazine titles, Westcoast Homes and Design, published six times per year and always online at www.homesanddesign.ca, the annual Golf Guide and the weekly TV Times.
All our magazines bring tremendous added value to our readers as they’re included with their subscription. It extends their engagement with our content in a glossy format.
- Magazines and magazine ads capture focused attention
The focused process of magazine reading leads to less media multi-tasking, ensuring singleminded attention to advertising.
- Magazine advertising is targeted
Magazines engage readers in very personal ways. There’s a magazine for every passion and a passion for every magazine. Use magazines to reach your target audience in a meaningful way — a way in which Specialty TV just can’t compare. Plus magazine readers reach the affluent, those with disposable income to buy advertised brands.
- Magazine advertising is relevant and welcomed
Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.
- Magazines are credible
Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.
- Magazines offer a lasting message
Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits. Consumers clip and save magazine ads for future reference.
- Magazines deliver brand relevant imagery
Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.
- Magazine advertising drives web searches and visits
Magazines are where consumers go for ideas and inspiration. That’s why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.
- Magazines drive the purchase funnel
Magazines are effective across all stages of the purchase funnel, especially brand favourability and purchase consideration, the most sought after metrics that are hardest to sway.
- Magazine advertising enhances ROI
Allocating more ad dollars to magazines in the media mix improves marketing and advertising ROI.
- Magazines sell
Study after study proves that magazines help drive sales objectives, as a stand alone medium or in combination with others. Over half of readers act on exposure to magazine ads.
Source: Magazines Canada
Westcoast Homes & Design
In every issue of Westcoast Homes & Design (www.homesanddesign.ca) magazine we combine dependable and up to date details about Vancouver’s real estate market from the latest innovation in new home development and local architecture partnered with creative design trends and solutions.
We showcase new home developments and profile communities in every issue for those readers looking to change addresses. Summer issues turn to the outdoors, for outdoor living and vacation properties.
Boasting the largest reach of any homes magazine in Metro Vancouver, Westcoast Homes & Design is a premium, full-gloss, full-colour publication published six times a year that reaches approximately 1,302,100 million readers every issue.
We look to our market experts and our design gurus to help point our readers in the right direction when it comes to purchasing, selling, renovating, building, decorating, staging and rearranging their homes.
Real Estate Experts • Ozzy Jurock • Cameron Muir • Bob Rennie • Kevin Lutz
Design Gurus • Kari Henshaw • Patricia Gray • Rebecca Lee • Steve Whysall
In Every Issue • Developer Profile • Design Trends • Community Profile • Real Estate experts • Hot Products• On the Market • Hot Listings • Food News • Featured Design Stories
The 2012 Golf Guide will be distributed in The Vancouver Sun on April 13 and in The Province on April 15 to more than 300,000 households. This comprehensive publication will appeal to golfers at all levels, providing relevant information on what’s new on the courses and in the pro shops.
Expert advice: The Vancouver Sun and The Province will be teeing up a comprehensive print and online guide with expert golf columnists Brad Zeimer and Cam Cole. Plus, it will include our annual course listings, equipment reviews, tips and informative lifestyle content for the golf enthusiast.
The 2012 Golf Guide will highlight what’s new on the course as well as in the pro shops; tips from the pros; equipment reviews; golf getaways; and the annual guides to courses and green fees around the province, appealing to beginners and advanced players alike.
Distribution & Reach: The Golf Guide will be inserted in The Vancouver Sun newspaper on April 13th and in The Province newspaper on April 15th. Reaching 727,200 adults 18+ in print with exposure to an additional 1.4 million through our websites.
This gorgeous glossy publication also has the added bonus of an extended shelf life. This fantastic shelf life will be extended even further with the 2012 Golf Guide microsite available through the VancouverSun.com and TheProvince.com
Rates: Prices include full colour and full circulation for both The Vancouver Sun and The Province newspapers plus exposure to an additional 1.4 million though our websites.
To Advertise: Contact your Advertising Sales Representative or call 604-605-2478.
TV Times is the most widely read magazine in the Greater Vancouver area. It combines easy-to-read listings and advertising into a package that is a fixture on the coffee table for a full week.