The Province Newspaper’s South Asian Website

The Lower Mainland’s South Asian population is experiencing a massive surge in population growth. By 2030, the South Asian population is expected to become Canada’s largest ethnic community. More than 1.373 million South Asians live in Canada with about 25 percent living in the Greater Vancouver area.

Powered by The Province newsroom and a dynamic team of community bloggers, has more than 150,000 constantly changing news stories that are specially selected to be of interest to a South Asian Audience. There are continually updated photo feeds and incredibly lively debate with hundreds of commenters on the site.

In addition, we’ve sought out the world’s best South Asian content, sourcing the top news from around the globe. Add all of this and The Province’s gifted editors and award-winning news writers and you have a winning combination.

The South Asian demographic is already vitally important to advertisers. is a unique opportunity to reach this highly desirable South Asian audience.

For more information, contact your Advertising Account Executive or email Mike Rutigliano.

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