Digital Ads – Creative Specifications

The information provided on this page will assist you in development of standard (jpg, gif) and HTML5 online ad materials for Postmedia and its affiliated networks.

In most cases, the IAB Canada Ad Specifications and Guidelines are applicable – please ensure your online ads meet these specifications before submitting to Postmedia.

IAB Canada Ad Specifications

IAB Canada - In-Page, In-App (Jan 2015) PDF Format Download
IAB Canada - Rising Stars Ad Units Website Review

Postmedia Wallpaper Specifications

Wallpaper Ad Unit (July 2015) PDF Format Download

If you are developing an online campaign requiring ad units to run on the Postmedia network via ad tags please ensure you are hosting your material with one of the following recognized, third-party media vendors: 24/7, Ad Centric, Atlas, Blue Streak, DFA (Postmedia uses DFP, the internal redirects are required), Clip Stream, EyeReturn, EyeWonder, EyeBlaster, Klipmart, Mediaplex, Point Roll, Real Media, Unicast and Zedo. If your third-party media vendor is not listed here please contact Postmedia Ad Operations at

As an alternative to developing/hosting your campaign with a third-party media vendor, the PNG Creative Services team can assist in the design, creation and delivery of your ad units through Google DoubleClick and Celtra on your behalf. Please contact PNG Creative Services at to learn more.

Please Note: If you plan on submitting working files to PNG Creative Services we recommend Google Web Designer software for building out all of your HTML5 ad products. HTML5 ad units built in programs like Adobe Edge Animate may not be compatible with our systems.

If you have an inquiry regarding your digital campaign or would like to more about what services are available to you, please contact PNG Creative Services at

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