With an expandable video ad you get all the benefits of a standard video ad with an even more engaging user experience. Video drives 5x better results than standard or rich media ads. Get even higher ad recall and create page dominance with an expandable version.
Additional metrics such as video views, time viewed & replays are available. Results can be used for other media placement strategies.
The location is determined by ad choice as video may be applied to many different ad types.
Video begins when the ad loads if the video is 30 seconds or shorter. If the video is longer than 30 seconds it is set to a user initiated start.
Videos may be interactive with user activated sound, volume, pause, rewind and play functions.
|Initial: Ad choice dependent||40K max file size|
|Expanded: Ad choice dependent||40K max file size|