A home where The Province can engage the community in an education and a discussion about sports – specifically, to start, soccer.
Cavalia
OverviewCavalia is a mix of equestrian and performing arts, multimedia and special effects. Under the largest Big Top on earth, a 50-metre stage permits the horses to express themselves in all their splendour, nobility and strength, often completely free. Objective- As this was Cavalia’s first show in Vancouver, they needed to introduce the concept to the Greater Vancouver audience Recommendation: Print- Launch with a double truck in the A section prior to Christmas to capitalize on tickets being bought as gifts
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Recommendation: Online- Editorial content page where all content written about Cavalia, including video footage, was housed Contest- Contest ran in both The Vancouver Sun and The Province and garnered an impressive 3,695 total entries in a very short time frame. Results- The launch schedule reached 58% of Greater Vancouver an average of 4.7 times. |
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