The Province Online

TheProvince.com

  • 484,000 unique visitors to TheProvince.com
  • Over 9.2 million monthly page views**

Timely news and interactive features at TheProvince.com lead the way among local news sites. More people discover this each week, as monthly unique visitors to TheProvince.com increased 28 per cent between January and April of 2010.

It starts with a clean, easy-to-navigate layout and powerful search tool that allow visitors to instantly find the latest news from the Lower Mainland, Fraser Valley and beyond, updated 24/7.

From there visitors can interact with our newsroom and with each other, using simple tools that encourage lively discussion and easy sharing of whichever stories have the internet buzzing. Serious news hounds can sign up for breaking e-mail news alerts that send headlines straight to their inboxes, and which link back to full details at theprovince.com.

Our state-of-the-art multimedia includes audio players that let you hear straight from the newsmakers, engaging video produced by The Province team and our local broadcast partners, and photo galleries that visitors can control themselves while viewing the work of our award-winning photographers.

The content for which The Province is best known is well-represented online. The ever-popular Vancouver Canucks, for example, have their own section on the website, and the rest of the sports world is covered as comprehensively as it is in our print edition. Entertainment coverage is bolstered by a searchable events calendar, the latest concert announcements updated daily, and an online movie guide with reviews, listings and show times.

For those who like their current events delivered in a more casual manner with some personality, we have a diverse roster of bloggers. Provincial politics, local music, high school sports, the B.C. film industry and international development are just a few of the topics they cover.

The Province has always given you the story. At TheProvince.com, we can give you so much more. If you haven’t visited us lately, try it out today.

The Vancouver Sun and The Province Work with Online Advertising

  • Almost 40% of internet traffic is going to a newspaper website.
  • Newspaper website users spend twice as much time online than other internet users.
  • 69% of newspaper website users access the internet from work every day, compared with 26% of general internet users.
  • Newspaper website users are younger, better educated and more ethnically diverse compared with online audiences in general.
  • 84% of newspaper website visitors researched goods and services online during the past six months, compared with 52% of general internet users.
  • As a medium, online advertising is as likely as TV to influence purchases made by internet users. Advertising in newspapers remains the most influential of all platforms.
  • Most Canadians look at a newspaper site more than once over the course of a day as we break news continually throughout the day.
  • For newspaper site users in Canada, 39% look at a newspaper site two or more times over a day.
  • Local newspaper websites rate better overall than other local media competitors in terms of being trustworthy. Research found local newspaper sites ranked first for trustworthiness followed by TV and then online portals (only 11% found portals trustworthy).
  • Our credibility lends trustworthiness to the advertisers on our sites.
  • 75% of newspaper online users have gone online to find out more information about something they’ve seen on a newspaper website.
  • Newspaper site users are shoppers – they take action and buy. Almost half of newspaper site users have been inspired to buy a product or service because of an ad they saw on a newspaper site.

Source: Canadian Newspaper Association

Profile of an Online Reader

  • 6% are 18-24
  • 16% are 25-34
  • 30% are 35-49
  • 20% are 45-54
  • 28% are 55+
  • 52% have a household income more than $60K
  • 48% are male and 52% are female
  • 36% have children

Source: comScore April 2010
**SiteCatalyst May 2010

Back to Top