The Vancouver Sun
The newspaper industry worldwide is in a period of dramatic transition as reader habits change and online news distribution is in ascendancy. The strongest newspapers in the world are those that saw this trend nearly a decade ago, and began their digital transformation.
The Vancouver Sun is one such newspaper.
Today, I would like to share with you the results of what has been our aggressive online strategy, and describe the new innovations and services that you, our readers, will enjoy as we embark upon another dynamic period of growth and renewal.
Our content today is being consumed by more people, in more ways, than ever before.
Our most recent research and in-depth polling shows that 86 per cent of Lower Mainland adults read The Vancouver Sun and our sister paper, the Province, every month. That’s a 10-per-cent increase from a year ago.
This may surprise you, given the dire warnings in recent years about the decline of mainstream media. But dire warnings are not what we offer our readers unless they are rooted in fact.
And, the fact is, despite financial challenges industry-wide, the public’s appetite for storytelling by our award-winning team of reporters, columnists, videographers, photographers and editors is growing.
The vast majority of you have said that you want The Vancouver Sun in your life, you would miss it, and you have responded to news of broader industry retrenchment by actually reading us more.
We have experienced tremendous readership growth online, particularly on mobile devices.
So what does this mean to you, whether you consume content in print, on your iPhones and other mobile devices, on tablets, or on our website?
Our print readers are well-informed, savvy news consumers apt to know the top local stories in the first two hours of the day. So, our reporters will go further and dig deeper into major local stories to provide context and analysis that you can’t get anywhere else.
You appreciate strong opinions and a range of viewpoints. We are introducing new commentators and new design elements to better showcase our talented team of local and national columnists.
You eat out a lot, volunteer in your community and spend weekends outdoors. You enjoy reading about books, fashion and local arts, health and science, world and national affairs.
The stories we tell will reflect these interests, and others that shone through in readership research conducted in different ways over the past year.
On the three digital platforms — website, tablet and smartphone — we continue to work to provide increasingly differentiated experiences. We have increased our staffing on these platforms, are aggressively training our staff for challenging new jobs, and are redesigning our technology with the needs of you, our users, in mind.
Our job is to give you the news and information you want, when you want it, and on your platform of choice.
Our print product also continues to evolve. The trend throughout the newspaper is to provide unique content: stories and story packages that are contextual and analytical, stronger visuals and an extensive variety of opinion that you won’t find anywhere else (unless of course it goes viral). The Vancouver Sun’s columnists are among the best in the country, in all content areas: Pete McMartin and Daphne Bramham lend their unique voices to the local scene, and Barbara Yaffe covers the nation. Cam Cole and Iain Macintyre cover the sports scene, Shelley Fralic keeps tabs on local lifestyles and the world of celebrities, Ian Mulgrew brings you colourful accounts of what’s happening in B.C.’s courtrooms, and Don Cayo watches how governments spend our money.
As the province’s largest newsroom, we bring you coverage that goes well beyond simply news. Local chefs write about the foods they love and tell you how to prepare them, Anthony Gismondi expounds on the best wines, Steve Whysall keeps your garden growing beautifully and Shelley Fralic writes about life, just as British Columbians live it. We cover the local arts scene in depth, whether it’s rock, jazz or classical music, theatre, dance or opera. Tips for healthy living, new ways to exercise, hot new fashions and sophisticated looks, how to get ready for The Vancouver Sun Run, it’s all there in our health, style and food sections. When surfing the web gets to be just too much, you can always lay your hands on just what you need in the pages of the Sun.
Social media reach ‐ The Vancouver Sun: (Oct 2014)
The Province (www.theprovince.com) has been honoured 31 times for journalistic excellence in the last 10 years.
It won a National Newspaper Award and a Webster for its Operation Phoenix series on the Downtown Eastside. It has been nominated for a prestigious Michener Award and has won many other awards including a Commonwealth Award, Daniel Pearl Award, Canadian Music and Broadcast Industry Awards, Society of Newspaper Design, Associated Press Sports Editors Awards, and more.
With a storied past and an engaging presence, The Province is a bold, edgy and irreverent force that helps shape B.C.’s future. For more than a century, we have laughed, cried and cheered with you while chronicling B.C.’s triumphs and tragedies. Honed by editorial quality, integrity and fairness, The Province today reaches close to one million print and online readers every week.